Sri Lanka voted finalist for Culture and Heritage Holiday Destination Category at the UK Travel Awards

Press Release

Sri Lanka was voted as a finalist by the UK travel trade for the Culture and Heritage Holiday Destination Category at the Travel Bulletin Star Awards. This achievement is a great endorsement by the UK Trade and an excellent opportunity for Sri Lanka to showcase its uniqueness as a compact island, enriched with natural resources and exclusive cultural heritage. Travel Bulletin is one of the UK’s leading weekly travel brands (magazine) for delivering news, training, incentives and competitions. The awards night was held on the 4th of September 2017.

The Travel Bulletin Star Awards is the UK Travel Trade’s most prestigious awards programme rewarding every sector in the tourism industry. They serve to recognize, reward and celebrate excellence by acknowledging those suppliers’ that have flourished over the last 12 months and have provided the best products and services possible to the UK Travel Agents.

The voting, open exclusively to UK high street, multiple, independent, online and home based travel agents, took place over a 6-week period from 28th April to 2nd June 2017. All agents were invited to champion those companies they consider to be the very best by voting for them in a range of industry categories, so no nominations are required by suppliers. A completely fair and open voting system was conducted and the winners were announced and presented with their exclusive crystal trophies on 4th September 2017 at 5* Langham Hotel, which is a prestigious hotel in London.

These endorsements will have a positive impact for the tourism industry, which will bring prestige and honour to the country as an amazing travel destination and also support to enhance the tourist arrivals by bringing in a good income for the benefit of the country.

The figures for 2017 show an increase in visitor arrivals of 3.5% when compared like-for-like to the same period in 2016 – reaching a total of 1.4m visitors.

Britain was the third largest market for visitors to Sri Lanka, with 141,378 Brits visiting the country in January to August 2017. This demonstrates a year-on-year growth of 7.8%.

Mr Nalin Perera from Sri Lanka Tourism in the UK said: “We were delighted to see a growing interest in Sri Lanka in the U.K. Sri Lanka is now one of the most exciting destinations in the world, the growth that we have experienced over the past few years has been really encouraging. The authenticity and uniqueness of the island’s offerings, in addition to its amazing value for money are what appear to appeal to the U.K market’’.

Nalin Perera from Sri Lanka Tourism in the UK receiving the certificate from Simon Eddolls - Director / Travel Bulletin UK